Consumption of music video

A few years ago, perhaps prior to 2005, consumption of music videos would have primarily been through TV on music channels. A popular one would have been MTV, occasionally shows were created out of showing music videos. For example, the popular cartoon characters Beavis and Butthead used to have a show narrating music videos. This would have most likely been the most popular, if not the only way of consuming music videos in the 80s-90s.

Nowadays there are many different options available to view music videos. Some music streaming apps e.g. Apple Music, now have the option of downloading the music video instead of just the audio. This is one way of consuming videos. Another way, probably one of the most popular options, is through YouTube. YouTube is an extremely popular video sharing website and is often the first platform artists choose to release their music on. This attracts a huge audience to consume music videos in this way. Naturally, there is still the option of watching music videos on TV on music channels such as Bliss, MTV etc. Music streaming websites also provide music videos occasionally, some artists will partner up with these sites to exclusively release their music e.g. Kanye West and Tidal.

These are the main ways music videos are consumed.