Welcome to my blog, my name is Emma Hagstrom and this is where I will be recording my research, planning and progress of my A2 Media Coursework. Hope you enjoy!
Thursday, 23 February 2017
Monday, 20 February 2017
Ancillary Task 2
Research into conventions of film posters today
Today a typical film poster includes a few key features; bold film title, famous person, famous persons name in large text, ratings and a scene from the film to give a hint. The colour scheme and mood also seems quite considered to match the tone/genre, like in this piece it is very dark with deep blues and a lot of black.
Final Design
...
Final Final Design
After getting feedback from people looking at the poster I realised I needed to make some changes to the text, people though the text along the bottom had 'too nice' of a tone and needed to be more snappy and sharp, people also suggested I should include the name of the documenter as this is a big part of what makes you want to watch a documentry (thinking Louie Thereoux, David Attenbrough), when you know and like the documenter you want to watch it which is why in advertising for this sort of documentry the name of the documenter is bold and one of the first things you read and what draws you in. So with these finishing touches, hopefully this is my final design.,Ancillary Task 1
Using Adobe Indesign I have created this elegant magazine layout show casing our short film documentry. I think the over all style and appearance successfully reflects the tone of the documentry and compliments/promotes it without try too hard. My inspiration came from analysing articals from Little White Lies and Marvel Magazines. This overlayed image really reflects Davids identity, showing a close up of him looking into the camera overlayed with him sitting in his spot waiting for this person he met in his dream. The dreamy confusing atmosphere sums it up well. I tried to make the text as engaging and interesting a possible by starting with a rhetorical question and mentioning relevent issues that are of public interest.
I continued to make subtle improvements to the article, giving it a more simple bright finish adjusting the colour pallette, making subtle changes to the layout, dates and page numbers, this touch made it clear that its part of an article and made it appear more professional. I think that the soft colour pallettre works really well as it compliments the image and picks out certain tones while look aesthetically pleasing. I also changed the title font as I wanted to give the article a more simple, bright tone.
Sunday, 19 February 2017
Friday, 17 February 2017
Evaluation Question 1
In what
ways does our short film use, develop or challenge conventions of real media
products?
The genre
of our short film is called a docu-film. This is because we have made a
documentary-style film, but it is not based on real life. Due to this, we tried
to stick to all the clichés of documentaries, in order to make it look as close
to reality as possible. For each sub-heading below, we have selected a picture
to help illustrate the point (view left to right, top to bottom).
Narrative
In terms of
narrative, we kept this traditional, matching the conventions of documentaries.
Naturally, documentaries explain a story through facts and so they need to be
chronological. This is what we did. Had we of strayed away from this, we would
lose sight of the documentary, it would confuse viewers. The first picture is a
screengrab from our opening narrative.
Plot
As a
general rule, documentaries tend to follow an unconventional character with an
unconventional story. This is what we tried to do. Of course, real
documentaries would work with a real person and a real story. In this sense, it
could be said that we stray away from this area of conventions. We also found
that documentaries tend to create some sort of decision for the viewer to make
e.g. is this person truly bad, or do they need help? (perhaps in the case of
crime documentaries). Our question was somewhat similar, we could state it as,
"is this person truly selfish and obsessed, or does he need help?" So
again, we follow the clichés. Picture 2 was selected as we can see the two main
characters in conversation, which we feel best sums up our film.
Settings/Locations
We didn't
create a set. We did however add to the settings we planned to use e.g. by
placing drawings on a wall in the main character's house. This would go against
documentary conventions, as documentary-makers would never manipulate the
surroundings of their subject; this would stop it being real-life and factual.
Having said this, the settings and locations of our film is true to documentary
clichés. This is because we've used real-life settings such as an average
house, and a nearby city. It is true to life. Picture 3 was chosen as it shows
just one of our locations in which we used a pan shot to illustrate.
Costume/Props
For
costume, we went for nothing too crazy. Of course, we tried to stick to real
life. This wasn't particularly difficult. We based our presenter's costume on
Louis Theroux:
Louis
Theroux goes for a smart-casual look which we attempted to match. I would say
that we achieved this and so have used conventions of documentaries (as Louis
Theroux is a leading figure in documentaries regarding controversial stories.)
We made
sure that no one in our cast stood out, the costume was not the main focus for
us. We chose picture 4 as it showed both our characters costumes which show how
everyday they are.
In terms of
props, we did not have many. This would follow the conventions of documentaries
seeing as documentaries do not try to create an artificial environment.
However, the one main prop we did have takes us away from the conventions of
documentaries as we created it (the drawings of the person he is searching for)
to enhance the character's backstory. It emphasised our character's obsession.
Camera Work
Our camera
work was probably one of the main ways we made our film look like a
documentary, we feel this is what made it fit into our desired genre. In
particular, we used shots such as tracking shots. Often in documentaries there
is time spent walking with the presenter and subject and we tried to include
this. We also tried to experiment with focus e.g. pull focus, soft focus etc.
This was to add more of an atmosphere to our film. It also puts emphasis on
different things. This again is similar to real documentaries.
We tried to
include lots of shots of miscellaneous objects in the surroundings of our
character. Documentaries tend to do this to help build up a backstory of their
character, they then include some sort of voiceover over the top. We utilised
that technique a few times in our film. Picture 5 is a screengrab from a shot
where we used pull focus. In picture 4 you can see a tracking shot also.
Editing
Our editing
has been kept quite simple. Documentaries do not require fancy editing, it
simply needs to tell the story somewhat chronologically and coherently. One
technique we used, which is used often in documentaries, is overlapping clips
with narration to link them. We used this several times. In picture 6 we have a
miscellaneous shot in the car, what tied this in with the surrounding shots and
film was the linking narration.
Special
Effects
The only
'special effects' we used was to add titles/captions such as on the interviews
where we captioned the clip with their name. Therefore we have followed
conventions. In picture 7 you can see one of the captions we made.
Casting/Characters
In terms of
the presenters, it would seem that many documentaries of this type try to cast
someone confident and assured, someone willing to ask tough questions. While
our documentary is vaguely scripted and isn't real, Jasper is quite a confident
person and so we used him. This worked well. Documentaries also tend to include
some people to back-up the severity of the story and/or people who are involved
with the person to add emotional weight. In this sense, we have the factual
side, and then the emotional side. We followed this convention with having the
'expert' and then the 'family'. We chose age appropriate people to make this
more believable.
We had
trouble casting our main character having originally envisioned him as middle
aged. We eventually decided that using a younger person might work better as
perhaps it could be said our character is naive. The actor we cast, Henry, is
older than us; in his early 20s. This worked well and feel it looks believable
- after all, mental health issues can affect anyone. This really sends that
message home.
Picture 8
shows the youngest cast member. You can see in the other pictures in the grid
that we have a range of ages.
Genre
As said
briefly earlier, we really tried to play to documentary cliches in order for it
to easily be recognised as one. We wanted no blurred lines as to what our short
film is. It might be said that if documentaries are unclear, then they have
completely missed their purpose (that being to inform). Some of the most
commonly used components of documentaries are;
interviews
flashbacks
voice-overs
arbitrary
clips of objects to do with the subject
dramatisation/reconstructions
following
the main character in the daily life
There are
of course many more. Out of those listed above, we have used 4/6. These being
the interviews, voice-overs, arbitrary clips, and following the main character.
We felt that for our subject matter, these techniques are what would work best
to break up the facts and keep it interesting. We also based the documentary on
a somewhat real-life issue, While we are not aware of anybody suffering from
our main character's obsession, it could be believed to be real-life. In other
words, it is not eccentric or obscure in that it is impossible e.g. the
character has super-powers.
We have
picked up that many documentaries will create a discussion point - almost
attempting to divide the audience up by making them think and ask questions
about the situation being presented to them e.g. in our case, is David (the
focus of the documentary) deluded and selfish for what he is doing, or does he need
help and guidance? Without a doubt, documentaries about the 'nitty-gritty' will
pick stories that have more than one perspective. This is what captures the
audience's attention. Take, for example, Channel 4 documentaries.
While it is
hard to find a shot that demonstrates genre, we decided on using the title
screen. However, it is the conventions we use that really make our film
recognisable as a documentary.
A2 Coursework Final Draft; Beyond Reality
This is the final cut of our A2 Coursework after making changes to our rout cut from information gained on our audience feedback.
Thursday, 16 February 2017
Changes we made after the rough cut
The changes we made were mostly explained in the audience feedback post but we have changed a few other things, see below;
- adjusted narration timing - we have added some fades and some bigger gaps between clips as we found some clips ran into each other a bit too much.
- reduced background noise - we reduced the background noise in clips such as when the presenter and main character are walking through Norwich.
- adjusted the colour - we decided to tint some clips in order to make the mood more obvious e.g. by adjusting the contrast and saturation we created a colder tone to some of the clips. We found this wasn't necessary in some clips as the lighting was atmospheric enough.
Shot List
We tried to use a variety of shots during filming, but at the same time we did not want anything to look overly staged, as we were creating a documentary. Some of the shots we used quite frequently were;
- tracking shots - where we followed behind our presenter or walked with our presenter and subject as they talked.
- pull focus - this is where we changed the focus from one thing to another in a single shot. We did this a few times and it helped to make our clips more dynamic, as well as added emphasis to different things.
- rule of 3 - this isn't a type of shot exactly, but we did think about the composition of our characters within the frame e.g. when they are sat on the bench talking and during the time lapse
- time-lapse - we did two of these and they worked well, this is where a long period of time is sped up into a few seconds.
- close-ups - this is where the camera zooms in close to a person, usually the face. We did this during the city location. This added more emotion to our film.
Wednesday, 15 February 2017
Audience Feedback On Roughcut
We got feedback from a fair few people, and we realised that some patterns emerged in what people were saying. See below all of our feedback comments:

Some of the most common things said were what we expected, e.g. background noise on some clips is quite prominent, the narration comes in too fast, some repetition. We knew when we finished our rough cut that some of these things would be said, as they were things we were not happy with ourselves. In response to these, we plan to edit our film best we can to improve it e.g. stabilise some clips, reduce the background noise, and add some more fades and transitions to slow down the narration. Without re-filming, we cannot get rid of some of the repetition of the questions asked/the answers. We would like to stay away from re-filming.
One or two people said they felt the film "dragged a bit". There is not really much we can do about this - documentaries are not everyone's cup of tea. Some suggested perhaps adding a plot twist at the end would keep interest. But we feel that adding a plot twist or drama strays us away from real documentaries that tell fact. We felt it would make our film look too staged and unrealistic.
Some of the good comments said most commonly that our shots were varied and interesting and most importantly, that we nailed the documentary style. One person even said it reminded them of Louis Theroux documentaries, who we used as inspiration. One or two people felt it could be shown on the BBC - which was quite the compliment.
We thought we would take one of the longer comments and go through each point;

This person has said they loved the opening shot - we found that a few people said that. Their second comment was that Jasper's voice was not all the same volume throughout the film. We expected this comment as the background noise in some clips is really loud, it competes with Jasper's voice. This is something we will attempt to fix by reducing the background noise in our editing software. on a similar note, the person has said some of the clips were shaky, while in some places it was the effect we were going for, in some places we could stabilise the video in order to keep the focus on what is happening. Again, this is something we will address when we improve our rough cut. It was also said that it was a bit "same-y" in terms of our questions. When watching it back, we felt similarly, but this is something we cannot fix without drastically cutting down our film/re-filming. The narration is said to start early, again this is something we knew we had to address and so we will add in a fade and a gap before the narration starts. This should make the film run more smoothly.
In terms of this person's good comments, they've said they liked the narration and how we have overlapped it with other clips. They also mentioned that we have definitely portrayed the conventions of documentaries, which was our main goal.
Some of the most common things said were what we expected, e.g. background noise on some clips is quite prominent, the narration comes in too fast, some repetition. We knew when we finished our rough cut that some of these things would be said, as they were things we were not happy with ourselves. In response to these, we plan to edit our film best we can to improve it e.g. stabilise some clips, reduce the background noise, and add some more fades and transitions to slow down the narration. Without re-filming, we cannot get rid of some of the repetition of the questions asked/the answers. We would like to stay away from re-filming.
One or two people said they felt the film "dragged a bit". There is not really much we can do about this - documentaries are not everyone's cup of tea. Some suggested perhaps adding a plot twist at the end would keep interest. But we feel that adding a plot twist or drama strays us away from real documentaries that tell fact. We felt it would make our film look too staged and unrealistic.
Some of the good comments said most commonly that our shots were varied and interesting and most importantly, that we nailed the documentary style. One person even said it reminded them of Louis Theroux documentaries, who we used as inspiration. One or two people felt it could be shown on the BBC - which was quite the compliment.
We thought we would take one of the longer comments and go through each point;
This person has said they loved the opening shot - we found that a few people said that. Their second comment was that Jasper's voice was not all the same volume throughout the film. We expected this comment as the background noise in some clips is really loud, it competes with Jasper's voice. This is something we will attempt to fix by reducing the background noise in our editing software. on a similar note, the person has said some of the clips were shaky, while in some places it was the effect we were going for, in some places we could stabilise the video in order to keep the focus on what is happening. Again, this is something we will address when we improve our rough cut. It was also said that it was a bit "same-y" in terms of our questions. When watching it back, we felt similarly, but this is something we cannot fix without drastically cutting down our film/re-filming. The narration is said to start early, again this is something we knew we had to address and so we will add in a fade and a gap before the narration starts. This should make the film run more smoothly.
In terms of this person's good comments, they've said they liked the narration and how we have overlapped it with other clips. They also mentioned that we have definitely portrayed the conventions of documentaries, which was our main goal.
Friday, 10 February 2017
Thursday, 9 February 2017
Ancillary Task Research 1
My media teacher introduced us to the really interesting, independent film magazine, Little White Lies (designed and distributed by a London graphic designers 'human after all' who also release their own film magazine). Rather than using photos the magazine is mainly illustrated which I think is really effective and I would like to use this idea for my ancillary task, the style of the article is so clean yet heavily stylized relating to the theme of the article which is usually a film. I have looked into some articles to analyse for inspiration for the ancillary task. I also looked at an article from empire magazine in order to compare and contrast the different ways of showcasing films.
littlewhitelies.com

What works well?
The use of the border and colour scheme bring the article together by being consistent and make it stand out, the use of illustration rather than an image makes it much more eye catching and intriguing. The language used in the article is exiting and engaging by relating personally to the audience speaking about real life issues and looking at the bigger picture and concept around the film.
Do they help attract an audience?
Yeah the visually attractive elements work together to draw in the reader, followed by quality writing which continues to grab the attention of the reader.
Initial thoughts for my own ancillary task.
I would like to take a similar approach to how Little White Lies is presentented, it seems it will be much more time consuming but over all will be worth it as it will make a much more effective and eye catching artical.
How will this have a common theme/style along side your main and ancillary task?
The style, content and colour theme will all relate to that of the films and be consistent through out both ancillary tasks.
I then had a look at the magazine Empire, a much more main stream popular culture magazine. I have analysed this article comparing and contrasting the difference between the two. The key points are annotated and pointed out on the article. I have concluded that a magazine style similar to little white lies is what would suit are film best as little white lies show cases independent, arty films where as a magazine like empire is for the mass audience.
littlewhitelies.com
Artical 1 - Little White Lies

What works well?
The use of the border and colour scheme bring the article together by being consistent and make it stand out, the use of illustration rather than an image makes it much more eye catching and intriguing. The language used in the article is exiting and engaging by relating personally to the audience speaking about real life issues and looking at the bigger picture and concept around the film.
Do they help attract an audience?
Yeah the visually attractive elements work together to draw in the reader, followed by quality writing which continues to grab the attention of the reader.
Initial thoughts for my own ancillary task.
I would like to take a similar approach to how Little White Lies is presentented, it seems it will be much more time consuming but over all will be worth it as it will make a much more effective and eye catching artical.
How will this have a common theme/style along side your main and ancillary task?
The style, content and colour theme will all relate to that of the films and be consistent through out both ancillary tasks.
I then had a look at the magazine Empire, a much more main stream popular culture magazine. I have analysed this article comparing and contrasting the difference between the two. The key points are annotated and pointed out on the article. I have concluded that a magazine style similar to little white lies is what would suit are film best as little white lies show cases independent, arty films where as a magazine like empire is for the mass audience.
This is my mind map of key features I intend to use in my own article that are most important in a successful article to showcase our film.