Welcome to my blog, my name is Emma Hagstrom and this is where I will be recording my research, planning and progress of my A2 Media Coursework. Hope you enjoy!

Thursday, 16 February 2017

Changes we made after the rough cut

11:35 Posted by Emma Hagstrom No comments
The changes we made were mostly explained in the audience feedback post but we have changed a few other things, see below;


  • adjusted narration timing - we have added some fades and some bigger gaps between clips as we found some clips ran into each other a bit too much.
  • reduced background noise - we reduced the background noise in clips such as when the presenter and main character are walking through Norwich.
  • adjusted the colour - we decided to tint some clips in order to make the mood more obvious e.g. by adjusting the contrast and saturation we created a colder tone to some of the clips. We found this wasn't necessary in some clips as the lighting was atmospheric enough.

Shot List

11:31 Posted by Emma Hagstrom No comments

We tried to use a variety of shots during filming, but at the same time we did not want anything to look overly staged, as we were creating a documentary. Some of the shots we used quite frequently were;


  • tracking shots - where we followed behind our presenter or walked with our presenter and subject as they talked.
  • pull focus - this is where we changed the focus from one thing to another in a single shot. We did this a few times and it helped to make our clips more dynamic, as well as added emphasis to different things.
  • rule of 3 - this isn't a type of shot exactly, but we did think about the composition of our characters within the frame e.g. when they are sat on the bench talking and during the time lapse
  • time-lapse - we did two of these and they worked well, this is where a long period of time is sped up into a few seconds.
  • close-ups - this is where the camera zooms in close to a person, usually the face. We did this during the city location. This added more emotion to our film.

Wednesday, 15 February 2017

Audience Feedback On Roughcut

11:34 Posted by Emma Hagstrom No comments
We got feedback from a fair few people, and we realised that some patterns emerged in what people were saying. See below all of our feedback comments:

                                                          


Some of the most common things said were what we expected, e.g. background noise on some clips is quite prominent, the narration comes in too fast, some repetition. We knew when we finished our rough cut that some of these things would be said, as they were things we were not happy with ourselves. In response to these, we plan to edit our film best we can to improve it e.g. stabilise some clips, reduce the background noise, and add some more fades and transitions to slow down the narration. Without re-filming, we cannot get rid of some of the repetition of the questions asked/the answers. We would like to stay away from re-filming.

One or two people said they felt the film "dragged a bit". There is not really much we can do about this - documentaries are not everyone's cup of tea. Some suggested perhaps adding a plot twist at the end would keep interest. But we feel that adding a plot twist or drama strays us away from real documentaries that tell fact. We felt it would make our film look too staged and unrealistic. 

Some of the good comments said most commonly that our shots were varied and interesting and most importantly, that we nailed the documentary style. One person even said it reminded them of Louis Theroux documentaries, who we used as inspiration. One or two people felt it could be shown on the BBC - which was quite the compliment.

We thought we would take one of the longer comments and go through each point;

                                                            


This person has said they loved the opening shot - we found that a few people said that. Their second comment was that Jasper's voice was not all the same volume throughout the film. We expected this comment as the background noise in some clips is really loud, it competes with Jasper's voice. This is something we will attempt to fix by reducing the background noise in our editing software. on a similar note, the person has said some of the clips were shaky, while in some places it was the effect we were going for, in some places we could stabilise the video in order to keep the focus on what is happening. Again, this is something we will address when we improve our rough cut. It was also said that it was a bit "same-y" in terms of our questions. When watching it back, we felt similarly, but this is something we cannot fix without drastically cutting down our film/re-filming. The narration is said to start early, again this is something we knew we had to address and so we will add in a fade and a gap before the narration starts. This should make the film run more smoothly.

In terms of this person's good comments, they've said they liked the narration and how we have overlapped it with other clips. They also mentioned that we have definitely portrayed the conventions of documentaries, which was our main goal.

Friday, 10 February 2017

Thursday, 9 February 2017

Ancillary Task Research 1

01:48 Posted by Emma Hagstrom No comments
My media teacher introduced us to the really interesting, independent film magazine, Little White Lies (designed and distributed by a London graphic designers 'human after all' who also release their own film magazine). Rather than using photos the magazine is mainly illustrated which I think is really effective and I would like to use this idea for my ancillary task, the style of the article is so clean yet heavily stylized relating to the theme of the article which is usually a film. I have looked into some articles to analyse for inspiration for the ancillary task. I also looked at an article from empire magazine in order to compare and contrast the different ways of showcasing films.

littlewhitelies.com

Artical 1 - Little White Lies



What works well?

The use of the border and colour scheme bring the article together by being consistent and make it stand out, the use of illustration rather than an image makes it much more eye catching and intriguing. The language used in the article is exiting and engaging by relating personally to the audience speaking about real life issues and looking at the bigger picture and concept around the film.

Do they help attract an audience?

Yeah the visually attractive elements work together to draw in the reader, followed by quality writing which continues to grab the attention of the reader.


Initial thoughts for my own ancillary task.

I would like to take a similar approach to how Little White Lies is presentented, it seems it will be much more time consuming but over all will be worth it as it will make a much more effective and eye catching artical.


How will this have a common theme/style along side your main and ancillary task?

The style, content and colour theme will all relate to that of the films and be consistent through out both ancillary tasks.



 I then had a look at the magazine Empire, a much more main stream popular culture magazine. I have analysed this article comparing and contrasting the difference between the two. The key points are annotated and pointed out on the article. I have concluded that a magazine style similar to little white lies is what would suit are film best as little white lies show cases independent, arty films where as a magazine like empire is for the mass audience.


This is my mind map of key features I intend to use in my own article that are most important in a successful article to showcase our film.

Monday, 6 February 2017

Thursday, 26 January 2017

Target Audeince Research Interviews

01:12 Posted by Emma Hagstrom No comments
To find out more about who our audience is, how they consume media products, what they want/expect from our product and what they think of our idea for our short film. This task was extremely useful and enabled us to get a wider insight on the subject and how to tailor our product to our target audience and wider audiences.